International Growth Consultant

Global ambition
needs more than
a translation.

I help companies go international without the expensive mistakes — and help localization teams earn the influence they deserve inside their organizations.

See what I do →
For Companies
Going International

Market entry strategy, readiness evaluation, and execution support.
For the Industry
Localization Professionals & LSPs

Advisory, influence strategy, and RFP/positioning consulting.
Giulia Greco
Former Head of Localization, Shopify
175+
Markets at Shopify
10+
Years in the industry
25%
Cost reduction via vendor consolidation

"You can go to Brazil with a muted palette of Korean minimalism. They are not going to like it."

— Giulia Greco
About Giulia

I've been inside
the machine.
I know where it breaks.

I started as a freelance translator and interpreter. I ended up building global localization at Shopify — one of the fastest international expansions in e-commerce history. 175+ countries. A team that grew from 3 to 16. Seven new markets in eight months.

That dual perspective — running programs at scale and now working with the vendors and companies on both sides — is what I bring to every engagement. I know what buyers want, what wins business, and what actually moves the needle.

Native Italian. Fluent in English & French. Working knowledge of Spanish and German. 25 years in Canada. I understand what it means to actually be from somewhere else.

Current
Globalization Consultant, Giulia Greco Consulting
Previously
Head of Localization, Shopify
Industry
Nimdzi Expert & Consultant
Based in
Toronto, Canada — Remote globally
Languages
IT · EN · FR · ES · DE
Featured in
Multilingual Magazine (Cover, Aug 2025)
Services

Two worlds.
One consultant.

I work with two distinct groups of clients. Companies that want to go international — and the language industry professionals who make it happen. The difference in how I help each is significant. What I know about both sides is what makes this work.

For Companies Going International
International Market Entry Evaluation
A comprehensive framework assessing every dimension of your readiness: cultural fit, linguistic strategy, tech stack, vendor ecosystem, regulatory considerations, and a clear roadmap. For any market. Any product or service.
New Service
→
International Expansion Strategy
From "we need French for Canada" to a scalable, defensible international approach. Market prioritization, multilingual SEO, tech stack assessment, and localization readiness.
Strategy
→
For the Localization Industry
Team Transformation & Modernization
For internal teams stuck in legacy processes. Change management, AI/MT adoption roadmaps, Design Thinking workshops, and training that doesn't disrupt ongoing work.
Transformation
→
Advisory for Localization Professionals
Internal influence, stakeholder management, budget advocacy, and moving from order-taker to strategic partner. Fractional advisory and coaching for teams of one or many.
Advisory
→
LSP Consulting
RFP/RFI strategy, North American market entry, client-side insights to help you win better business. The voice of the buyer from someone who was one.
LSP
→

Are you actually ready
to go international?

Most companies overestimate their readiness. Some are further along than they think. This free 4-minute quiz gives you an honest read — and tells you exactly what to do next.

Starter
Mid-level
Ready to go
Free · 4 minutes · No email required
Speaking

On stage and on the record.

Invite Giulia to speak →
Keynote Series · 2025–ongoing

Loc360 — "Becoming an Anthropologist at Your Company"

Delivered across multiple Loc360 events (NYC, Austin, and counting). Co-sponsored by Phrase and Argos Multilingual. How to understand your organization's culture deeply enough to make localization — and international growth — genuinely strategic.

Cover Feature · Aug 2025

Multilingual Magazine — Finding Empowerment in Consulting

Featured on the cover of Multilingual Magazine with an interview on the transition from corporate localization leadership to independent consulting.

Read the feature →
Podcast · Episode 219

The Worldly Marketer — How Shopify Connects Merchants Around the World

Discussing localization strategy, team building, and scaling international operations at one of the world's fastest-growing e-commerce platforms.

Listen →
Writing

Published work and industry thinking.

All publications
Nimdzi Insights
Content Prioritization: How To Make Your Content Global Without Breaking the Bank
Practical frameworks for deciding what to translate, when, and how to build a sustainable global content operation.
→
Nimdzi Insights
Centralized, Decentralized, Distributed: Is There a Best Model for Localization?
A breakdown of the three primary organizational models and when each one actually works.
→
Nimdzi Insights
Proving Localization Value: When Leadership Questions Your Existence
How localization teams can make the business case for their work when executives don't see the ROI.
→
Nimdzi Insights
Thriving Through Reorganizations: A Primer For Localization Leaders
Survival and strategy for localization teams navigating corporate restructuring.
→
What people say

The work speaks for itself.

She combines strategic insight with a practical, no-nonsense approach that keeps things moving. Every collaboration is marked by professionalism, trust, and a sense of shared purpose. She's the kind of leader who makes difficult projects not only successful but enjoyable.
Renato Beninatto
CEO, Nimdzi Insights
Giulia's advice was a huge help navigating a complex compliance situation. She gave clear recommendations and asked the right questions — not only helping shape our strategy, but providing useful tools for regional assessment more broadly.
Ilona Pedersen
Monta
When it comes to anything international, multilingual or localization, Giulia is my go-to resource. From laws and languages to transcreation and cultural norms — if I want to be successful, I have to have her involved.
Brent Stirling
Growth Crew
As seen in
Get in Touch

Let's figure out
what you actually need.

Whether you're a company thinking about international expansion, a localization professional who needs a sounding board, or an LSP looking to understand your buyers better — start here.

Book a Call
30 minutes — free, no strings
→
Take the Readiness Quiz
Not sure where to start? Start here.
→
Connect on LinkedIn
6,500+ followers — active and responsive
→

"I thought it was going to be a 10-minute conversation. Of course, what was I thinking?"

Most of the best engagements started as a quick call. If you're not sure whether you need what I do — a conversation will tell you.

Based Toronto, Canada
Works with clients Globally, remote
Response time LinkedIn or booking link