International Localization Strategy Consultant

Former Head of Localization at Shopify. Now I help companies build their international strategy, localization professionals gain internal influence, and LSPs understand buyers.

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Who I Work With

I’ve spent 10+ years on both sides of the localization industry — running programs at scale and working with the vendors who make it possible. That dual perspective is what I bring to every engagement.

My Services

For Companies Going International

You're ready to expand beyond English, but not sure where to start (or your first attempt didn't work as planned)

  • International strategy & roadmap — from “we need French for Canada” to actual scalable approach

  • Tech stack assessment & localization readiness

  • Market prioritization & foundations (multilingual SEO, QA, scalability, maintenance)

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For Localization Professionals

  • Internal influence and stakeholder management

  • Budget advocacy and business case development

  • Moving from order-taker to strategic partner

  • Fractional advisory and coaching

You need to gain stakeholder buy-in and position localization as strategic, not just a cost centre. Or maybe you’re a team of one and just need a sounding board

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Team Transformation & Modernization

  • Current-state discovery & process diagnosis — understand what's working and what's holding you back

  • Mindset shift workshops using Design Thinking techniques to build curiosity and reduce resistance to AI/MT adoption

  • Change management strategy — adoption roadmaps that don't disrupt ongoing work

  • Training & knowledge transfer on AI/MT workflows, modern tools, and best practices

For both LSPs and companies with internal translation teams stuck in legacy processes

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For Language Service Providers

You need to understand what buyers actually want (and why they choose one vendor over another)

  • RFP/RFI strategy & response consulting — the voice of the customer from a former client

  • North American market entry & positioning for LSPs expanding here

  • Client-side insights to help you win better business

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Testimonials

  • Working with Giulia across multiple consulting projects has been consistently outstanding. She combines strategic insight with a practical, no-nonsense approach that keeps things moving and delivers real results. Giulia has a natural ability to align diverse teams, clarify priorities, and turn complex challenges into clear, achievable actions. Every collaboration with her is marked by professionalism, trust, and a sense of shared purpose. She’s the kind of leader who makes difficult projects not only successful but enjoyable.

    Renato Beninatto, Nimdzi Insights

  • Giulia’s advice was a huge help in navigating the tricky world of French-Canadian legislation. She gave clear recommendations and asked the right questions—not only helping me shape our language strategy for Quebec, but also providing useful tools for regional assessment more broadly. Thanks for the sharp guidance!

    Ilona Pedersen, Monta

  • I had the pleasure of working with Giulia when she led localization at a fast-moving e-commerce company. She built an exceptional team that consistently delivered top-quality translations at remarkable speed in a complex environment. Deeply customer-focused and hands-on, Giulia works seamlessly with stakeholders, vendors, and suppliers, inspiring excellence and driving results. Any enterprise localization department or language service provider would be fortunate to work with her—her impact is truly transformative.

    Yan Yu, Spartan Software

  • Giulia is driven by passion and experience: a very powerful combination you can rely on when it comes to speaking the same language as your stakeholders and executives. As a consultant in our industry, she has become a phenomenal support for global growth and localization teams at various stages of their maturity journey.

    Antoine Rey, Argos Multilingual

  • Hi Giulia, Oh God bless You 😊 that’s amazing! This is the first time someone is coming up with some more specific and most importantly, tangible guidelines on this level. This is unbelievably helpful.

    Agnes Schonner, GoTo

  • When it comes to anything international, multilingual or localization, Giulia is my go-to resource. From laws and languages, to transcreation and cultural norms, I know that if I want to be successful, I have to have her involved.

    Brent Stirling, Growth Crew

As Featured In

Background

  • Shopify

    Started as a translator, became Head of Localization. Scaled from early stage through 175+ countries.

  • Industry Voice

    Nimdzi Insights contributor, featured in MultiLingual Magazine, regular speaker on the localization circuit.

  • Multilingual

    Native Italian, fluent in English and French. Conversational Spanish and German.

  • Canadian Expertise

    European with 25 years in the Canadian market, deep understanding of North American localization needs.

Ready to Talk?

Let's discuss how I can help with your international strategy or market positioning.

Book a Call