International Localization Strategy Consultant
Former Head of Localization at Shopify. Now I help companies build their first international strategy, and help LSPs understand what buyers really want.
Who I Work With
I’ve spent 10+ years on both sides of the localization industry — running programs at scale and working with the vendors who make it possible. That dual perspective is what I bring to every engagement.
My Services
For Companies Going International
International strategy & roadmap — from “we need French for Canada” to actual scalable approach
Tech stack assessment & localization readiness
Market prioritization & foundations (multilingual SEO, QA, scalability, maintenance)
You're ready to expand beyond English, but not sure where to start (or your first attempt didn't work as planned)
For Language Service Providers
You need to understand what buyers actually want (and why they choose one vendor over another)
RFP/RFI strategy & response consulting — the voice of the customer from a former client
North American market entry & positioning for LSPs expanding here
Client-side insights to help you win better business
Plus: Team Transformation & Modernization
For both LSPs and companies with internal translation teams stuck in legacy processes - I help modernize operations and bring teams into the current era of localization technology and best practices.
Client Testimonials
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Working with Giulia across multiple consulting projects has been consistently outstanding. She combines strategic insight with a practical, no-nonsense approach that keeps things moving and delivers real results. Giulia has a natural ability to align diverse teams, clarify priorities, and turn complex challenges into clear, achievable actions. Every collaboration with her is marked by professionalism, trust, and a sense of shared purpose. She’s the kind of leader who makes difficult projects not only successful but enjoyable.
Renato Beninatto, Nimdzi Insights
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Giulia’s advice was a huge help in navigating the tricky world of French-Canadian legislation. She gave clear recommendations and asked the right questions—not only helping me shape our language strategy for Quebec, but also providing useful tools for regional assessment more broadly. Thanks for the sharp guidance!
Ilona Pedersen, Monta
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Hi Giulia, Oh God bless You 😊 that’s amazing! This is the first time someone is coming up with some more specific and most importantly, tangible guidelines on this level. This is unbelievably helpful.
Agnes Schonner, GoTo
As Featured In
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Published in Nimdzi Insights
Contributing Expert & Author:
- Content Prioritization; How To Make Your Content Global Without Breaking the Bank
- Centralized, Decentralized, Distributed; Is there a BEST Model for Localization?
- Proving Localization Value; When Leadership Questions Your Existence
- Thriving Through Reorganizations; A Primer For Localization Leaders
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Multilingual Magazine Cover
Featured on the cover of Multilingual Magazine, August 2025, with an interview on finding empowerment in consulting. Read it here
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Guest on The Worldly Marketer Podcast
Featured Guest: on The Worldly Marketer Podcast, Episode 219: "How Shopify Connects Merchants and Customers Around the World". Discussing localization strategy, team building, and scaling international operations. Listen to podcast.
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Localization Leaders: Meet Shopify’s Giulia Greco
An interview for Language Service Provider Blend’s blog, discussing what brought me to Shopify, how Shopify approached localization, and how to overcome the challenges of growing into new markets. Read Interview.
Background
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Shopify
Started as a translator, became Head of Localization. Scaled from early stage through 175+ countries.
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Industry Voice
Nimdzi Insights contributor, featured in MultiLingual Magazine, regular speaker on the localization circuit.
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Multilingual
Native Italian, fluent in English and French. Conversational Spanish and German.
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Canadian Expertise
European with 25 years in the Canadian market, deep understanding of North American localization needs.
Ready to Talk?
Let's discuss how I can help with your international strategy or market positioning.